How to write the Introduction of a business plan 6 powerful steps

The Introduction of a business plan should have similar answers as the ‘Tell us about yourself’ often said by interviewers during interviews. This first section of the business plan has to provide ‘the bird’s eye view’ of your plan.

In this section “Writing The Introduction of a Business Plan”, we see them;

Title page

Executive summary

Table of contents

Vision and Mission statements

Business organization

Overview of the current business

How to write the Introduction of a business plan

Readers expect to find the description of your “introduction of a business plan”, your business goals, and the reasons behind the goals when they go through the introduction. Summarize all the parts of the business plan in the introductory section. Two or three pages for the introduction is fair.

The reader should know the about your business plan after going through just your introduction. Your title page should capture the name of your business, emails, dates, and phone number. Spell out the topics to be raised in your table of contents.

The entire “Introduction of a business plan” section should answer the below;

  • Why your business?
  • Where do you see your business in a certain stated period?
  • Why now?
  • Who is going to buy your products or services?
  • How will they buy your service or products?
  • How will you be different from your competitors?
  • How is your business legally organized?.
  • How have your financial measures changed over time?
  • How do you intend to be profitable?
  • When do you think you’ll be profitable?
  • How much do you think you will make and when?
  • Will the business be profitable and be a good investment?.

The summary of your finances, financial expectations, profitability, and financial attractiveness of your business in the executive summary informs investors whether your business is worth their investment before they look at the comprehensive details in your financial management section properly.

We suggest that you do the introductory section first and last.
First, you’ll have to capture the entire overview here to know what you will write about to complete the other parts of your business plan.

Last, the latter part of your executive summary relies on the figures, projections, and outcome of the information in your financial management section.

You’ll also have to complete your marketing, human resource, and production management section to summarize them into the introductory section.
Do it last to ensure that you have covered all the critical points.


Before you start the body of the “Introduction of a business plan” properly, carefully introduce your business so that the reader grabs the about of your plan and gets aroused to read the rest of the sections of your Business Plan.


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